Hi there!

My name is Gonzalo.

I’m a Paris-based designer with ample experience in brand identity and illustration. Growing up in my parents grocery store, I learned that people and their favorite brands share deep emotional connections, today I create those connections through strategy and creativity.

Contact

Capabilities

Identity

Brand Strategy and Positioning

Creative Conceptualization

Logo Systems

Brand Color Theory

Typographic Communication

Iconography and wayfinding

Brand Guidelines

UX/UI

User-Centered Design

Heuristics Analysis

User and Competitive Research

Information Architecture and Layout

Interactive Prototyping and Testing

Illustration

Brand Illustrations

Storyboarding

Character Design

Social Media Content

Comics

Frame-by-Frame Animations

Soft Skills

Autonomie

Team-work

Versatility

Trilingual

Rich Cultural Background

Testimonials

  • "Gonzalo is not only concerned with thoughts and concepts—his technical abilities prove him to be an expert in the field."

    ~ Josh Lafayette, Creative Director

  • "Gonzalo is a very talented designer. The way he approaches any project is very methodical and strategic. He is also a very talented illustrator."

    ~ Hilary Weinstein, Brand Manager

  • Gonzalo is a very thoughtful and thorough designer. Every bit of creative produced by him has been carefully researched with a range of exploration.

    ~ Brett Miotti, Art Director

  • In over a decade of knowing Gonzalo, he's consistently been a knowledgeable, inspiring, and dedicated colleague, mentor, and peer.

    ~ Bryan Brasuk, Motion Designer

Brands I’ve worked with